Big Dutchman, a prominent German company specializing in feeding systems and housing equipment for modern pig and poultry production, is experiencing remarkable success in China. With its state-of-the-art 12,000-square-meter manufacturing factory located in Tianjin Municipality, the company is witnessing robust growth and expanding its reach across the country.
Established in 1938, Big Dutchman has solidified its position as one of the world’s largest suppliers of poultry farming equipment. Its Tianjin base, established in 1997, serves as the company’s sole production factory and logistics center in China. This comprehensive facility encompasses various business functions such as marketing, production, services, procurement, and logistics.
Walter Benz, President of Big Dutchman China, emphasized the significance of China as a key market for the company’s future growth. He stated, “China is a pillar market for the company’s business growth. We still have great development potential in China in the future.”
Big Dutchman’s business in China has flourished over the past three decades, with an impressive annual output value of approximately 1 billion yuan (about 139 million U.S. dollars). This contribution represents one-eighth of the company’s total global output.
The company’s customer base spans across China, and it has established sales branches in major cities such as Guangzhou and Chengdu. To align with China’s intelligent manufacturing trend and provide enhanced support to local farmers, Big Dutchman has made substantial investments in digitalized breeding systems and equipment. These investments aim to bolster the competitiveness of its products in the Chinese market.
In line with its commitment to innovation and sustainability, Big Dutchman plans to construct its first insect farm in China. This facility will provide organic feed for poultry breeding, expand the industry chain, and diversify the company’s product portfolio. Additionally, the company intends to design a new automated breeding greenhouse to further enrich its offerings.
Big Dutchman is not the only German company capitalizing on the fruitful collaboration with Tianjin. Other German enterprises, such as Flender, ZF Friedrichshafen AG, and Leybold, have established successful long-term partnerships in the region. As of May 2023, Tianjin is home to 471 German-invested enterprises operating in equipment manufacturing, automobile manufacturing, and electrical and mechanical manufacturing sectors.
These companies have cumulatively invested nearly 5.7 billion U.S. dollars in contracted foreign investment, with over 4 billion U.S. dollars of actual utilized foreign investment.
China has maintained its position as Germany’s most important trading partner for seven consecutive years. In 2022, German corporations set a record by investing 11.5 billion euros in China, as reported by the German Economic Institute in March.
Prominent German conglomerate Siemens has recently unveiled plans to increase its investments in China, including a substantial additional investment of 1.1 billion yuan in fixed assets for its industrial automation products base in Chengdu City.
Likewise, BASF, a leading German chemical giant, views China as a key growth market and remains committed to strengthening its business in the country.
Direct investments by German companies in China continue to rise, according to data from the German Institute for Economic Research. A survey conducted by the German Chamber of Commerce in China revealed that approximately 55 percent of German companies intend to increase their investments in China over the next two years.
Benz outlined Big Dutchman’s vision for long-term development in China, stating the company’s plan to establish a second production base and logistics center in southern China. This expansion aims to meet the evolving demands of the Chinese market, which presents substantial growth opportunities.
Over the next five years, Big Dutchman anticipates increasing its output value in China to 1.5 billion yuan, demonstrating its commitment to sharing in the growth potential of the Chinese market. Benz emphasized that the company is dedicated to achieving long-term success in China by capitalizing on new opportunities and expanding its operations.
In conclusion, Big Dutchman’s manufacturing factory in Tianjin exemplifies its thriving presence in the Chinese market. With a focus on intelligent manufacturing and innovative solutions, the company has positioned itself as a leader in poultry farming equipment. Through strategic investments and a commitment to customer satisfaction, Big Dutchman aims to further strengthen its foothold in China and increase its output value in the coming years. The company’s expansion plans, including the establishment of a second production base and logistics center in southern China, reflect its dedication to meeting the evolving needs of the Chinese market and solidifying its position as a key player in the industry.
